Understanding the Value Behind Our Product's Pricing Structure

When considering our product's price point, it's essential to recognize not just the immediate costs but the long-term benefits and comprehensive advantages it offers. While the unit price may seem higher than some alternatives available in the market, the unique features and benefits of our product underscore its exceptional value.

Here are the key points that highlight our product’s exceptional value:

1. Less Switching, Less Waste: Our patented speculum design allows one size to accommodate a wider range of women. This feature significantly minimises the need for switching during procedures. As a result, just one speculum is needed for a procedure, resulting in substantial waste reduction.

2. No Breakage, Less Waste: The robust design of our product prevents breakage during packaging or procedures, leading to a decrease in wastage from discarded units. Notably, our product has been officially tested at the Surgical Materials Testing Lab (SMTL) of the NHS, where it was deemed ‘unbreakable’. It’s the first and only speculum to earn such a distinction.

3. No Complications Due to Breakages: The durability of our product averts complications that could arise from device malfunction, eliminating any associated additional costs. For perspective, if a breakage using a lower-quality product occurs in one out of every 200 treatments, the cost of addressing the ensuing complications would easily surpass the difference in price of using a superior speculum during the procedure.

4. Improved Patient Experience: Our product ensures a smooth and hassle-free procedure, which significantly reduces patient anxiety. This, in turn, increases the likelihood of regular check-ups, contributing positively to cancer screening campaigns and promoting overall women’s health.

5. Better Clinical Results: With our product, there’s no need for lubricants, which can often lead to failed pap smears. Fewer failures equate to fewer repeat tests, resulting in significant cost savings. Inconclusive or false test results can lead to unneeded, more expensive follow-up treatments with specialists like colposcopists. Besides, avoiding such situations also spares patients and their families from undue stress and worry.

6. Quicker Procedure Times: The simplicity and reliability of our product expedite the procedure, reducing the time spent per patient and promoting further cost efficiencies. A prime example of a time-saving feature is our single-handed operation with a simple swipe to lock or unlock the speculum. This is a stark contrast to the time-consuming bolt and nut solutions that most designs offer.

7. Environmentally Friendly: The carbon footprint of our product is 4 to 8 times lower than competing single-use disposable products, reflecting our commitment to sustainability and eco-friendliness. These claims are substantiated by Life Cycle Analyses conducted by leading universities. As a company, sustainability is not just an aspiration but a core part of our ethos. We are continuously innovating in our industry, offering tangible solutions to further improve our carbon footprint. Our ultimate goal is to achieve carbon neutrality by 2027.

8. Quality Manufacturing: Our products are manufactured in the Netherlands, adhering to strict EU guidelines. This guarantees a high-quality, transparent production process and superior quality control compared to distant manufacturing locations.

9. No Risk of Supply Chain Disruptions: Unlike many single-use specula, which are manufactured in the Far East (primarily China), our product is produced in the Netherlands. This eliminates the risk of supply chain disruptions caused by geopolitical instability, shipping delays, or production shutdowns. Additionally, we maintain six months’ worth of stock across multiple warehouses to mitigate risks such as fire damage or temporary production setbacks. In contrast, many budget specula brands have struggled with supply chain bottlenecks due to overseas manufacturing.

10. Tariffs on Budget Specula from China: All budget specula brands manufactured in China are subject to increased tariffs imposed by the current Trump administration. In contrast, our European-manufactured product is not impacted by these tariffs, ensuring greater price stability for our customers.

11. Patient Experience Ratings Matter: In many countries, particularly the USA, patients review their experiences following medical procedures. The single most important factor influencing a patient’s experience during a gynaecological exam is the choice of speculum. Opting for a low-cost alternative negatively impacts patient comfort, leading to poor online reviews, negative word-of-mouth, and customer attrition. This, in turn, results in hidden marketing costs required to attract new patients. Investing in a high-quality speculum is not just about direct cost savings—it also safeguards a provider’s reputation and long-term patient retention.

By considering the full spectrum of benefits our product offers, it becomes evident that our pricing reflects not just superior quality, but also substantial long-term savings, sustainability, and an enhanced patient experience.